Are you tired of going outside in the heat, rain, wind, snow, etc. and grabbing your letter changer pole, box of plastic letters and hoping your suction cup is still sticky? How about leaving your business to see that you are advertising a Holiday special, a month after the Holiday has past? How about offering a product or service that is no longer available? Even worse, spending money to replace the plastic letters that have blown off the sign?

Let’s face it, changeable copy reader boards come with many frustrations. You are limited to how many messages, products and services you can advertise at once. No one likes the process of changing the message, so many businesses, schools & Churches leave them on the sign for too long thus decreasing their effectiveness. What you need is an Electronic Message Center & Digital Display from Huston Sign and Services. There are 1440 minutes in a day, so if you had one message for every minute, you could advertise 1440 different products, services and/ or messages PER DAY from the comfort of your home or office. Here is what the Small Business Administration states regarding Electronic Message Centers, “Electronic Message Centers almost always increase a business’s share of revenue…No other form of advertising comes close to matching the efficiency and cost-effectiveness, dollar for dollar, of an Electronic Message Display” www.sba.gov. This is without the pains and headaches involved with a changeable copy reader board. A Daktronic or Watchfire Electronic Message Center will increase your brand awareness and your bottom line. An EMC costs less than $.015 per 1000 exposures versus $7.39 for Newspaper, $6.26 for TV and $5.47 for Radio advertising www.sba.gov  . Huston Signs and Services has our own EMC Vehicle that we can bring to your business and demonstrate how your company can benefit from a digital display. Please call our Kokomo or Lafayette office @ (800) 455-8898 to schedule an appointment or email me. Huston Electric—Huston Signs & Services—Huston Technologies—Huston Generators & Compressors.